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Lost Burrito Revenue For Casa Sanchez
This news archive in from Junior Burrito Analyst Dave Stuart.
Martha Sanchez hung a sign in the front window of Casa Sanchez, the family's Mission District taqueria (Map), offering a free lunch for life to anyone who had the restaurant's logo tattooed onto his or her body.Full story.
That was back in 1999.
The Sanchez family estimated that the marketing tactic could cost $5.8 million in lost sales. That's based on 40 free $8 meals per week over 50 years. That was back in 1999. It doesn't get much more permanent than a tattoo for compelling customer loyalty.
If anyone's heard an update on Casa Sanchez and their logo tattoo for food giveaway deal, please leave a comment below.
This entry is filed in {News}.Saturday, December 01, 2007 by Jonah.
Comments
Burrito city....
http://sergica.miniville.fr/ind
Posted by: sergica at January 23, 2008 06:43 AM
I love their burritos!
Posted by: Rico "Burritos" at March 12, 2010 06:27 PM
